Have your email open rates suddenly plummeted without warning?
Maybe your email record is fresh, and you haven’t had a chance to grow your list or improve your open prices?
You’ve spent hours crafting the perfect email. Tailored specifically for your viewers.
With the ideal amount of eye art visuals and attractive copy. Your email even solved a huge problem for your readers.
You did everything right.
But, every single time you strike on that refresh button after sending out your most recent email campaign — you’re utterly disappointed.
Your receptive rate is stagnant and you’re in a loss.
There are many elements that may be the culprits for your email marketing dilemma.
Keep reading while we dive into the 12 simplest tweaks you can create to your own email list to skyrocket your open prices.
1. Craft killer subject lines
Your email subject line is one of the single most significant aspects of your whole email.
It’s your very first impression, and you should not take it lightly.
Think about every email that lands in your inbox on a daily basis. I bet you are swamped, daily. Having difficulty attempting to keep them up all.
And I bet you only open emails that instantly grab your attention and pull you in.
By 2019, it is expected that we’ll be receiving 117 emails per day. So if there was a time to stand out — today would be the moment.
Crafting the great subject line is all but a science. There are many variables that’ll be deciding factors if your email gets opened or read.
So what makes up an outstanding subject line?
- Use your own voice and character
- Go easy on exclamation points and punctuation
- Short and sweet
- Ask questions
- Inspire curiosity or urgency to lure them
- Use power words to incite emotion
- Personalize it or tell a narrative
- Draw them in with a puzzle
Never underestimate the power of an awe-inspiring subject line. It can have catastrophic consequences when performed incorrectly.
According to OptinMonster, 69 percent of email recipients report emails based solely on the Topic line:
A/B test different subject lines to see which ones convert better with your particular audience.
There are countless tips and tips to ideal magnetic subject lines. But finally, it’s going vary from business to business. And you’ll discover what increases your open rates finest punctually.
2. Segment your list
If you would like to reignite your open rates — segmenting your email list is a no-brainer.
Every email is applicable when you segment — and it’s proven to provide you greater open rates.
A study found 39% of Individuals who segmented their lists saw greater open rates:
Segmenting your email list also allows you to personalize your emails. In a means that is impossible when you send everything out to your entire list.
A study found personalizing your emails raises your transaction rate and earnings 6X!
There are endless ways to segment your email listing. However, there are two ways which are more powerful and can enhance your open rates drastically.
The first way is if you set together with your readers into various categories. You base it on their own pain points, desires, likes, and dislikes.
Secondly, you can set them by the content update they opt-in for. You may even group together several content updates if they are related. Then create a section for anybody who opts into one of these content updates.
3. Send re-engagement campaigns
More than likely, you have a proportion of your email list that has not opened your emails in months.
Not only are they dragging down your general open speed, but they’re also impacting your click-through pace.
Some email providers will create this easy to”clean up” your listing, but regardless — you want to go about it the ideal way.
But you don’t want to go on a deleting spree straight off the bat.
Sure, a few of these folks need to be weeded out.
They may have only signed up to your list for the only goal of snagging your hottest lead magnet.
But, a fantastic chunk of them might have forgotten about you. Or another variable due to their lack of participation.
Your best bet is to send out a strategic email to win them back.
This will also help to trim the fat.
Leaving you with just the men and women who wish to be in your record and are on their way to getting raving fans.
Re-engagement campaign tactics to win back them:
- Offer incentives
- Use emoji’s on your subject lines and preview text
- Make changes to your business and let your readers know about these
- Give them a chance to opt-out in a tasteful manner. (Chances are, they just forgot about you and will re-engage!)
- Ensure it is on them, make them feel unique
- An image or GIF (a picture IS worth a thousand words)
Here’s an illustration of a re-engagement campaign where they’re giving them the choice to unsubscribe. It can be quite powerful to get them to re-engage:
And here’s a re-engagement email Lowe’s sent to their readers:
Whichever method you use, don’t be alarmed when you do shed some folks off your record.
However, it’ll be worth it in the long-run when a fantastic proportion of individuals return to you. And they become active and engaged with your email list more than ever before.
4. Build a dedicated fan base
One of the first things that you learn as a business owner or blogger is to find your target audience or target industry. Then you can find their pain points and get in their minds to know and understand them .
Your email list is no different.
As you have your email list (unlike Facebook pages and other social networks which you are rocking), it’s the best spot to construct a committed fan base.
But with your email list, you have unlimited options. You’ve got complete control.
You have the opportunity to draw people in with compelling email campaigns. And this contributes to creating a set of raving fans!
Raving fans who will be sitting at home waiting for the minute your weekly mails hit on their inbox.
5. Finding the optimal times to send your emails
Let us face it.
Your email list is made up of people all over the world. Something we forget when publishing that awe-inspiring email we slaved over for hours.
You must take into consideration different time-zones. And the best days and times for your audience. Since only a small percentage (if any) live near you.
Some email advertising providers will send your email campaigns at a specific hour. Such as 10’m — based on their time zone.
Some email providers go up to to examine the information. They then send out emails when their subscribers are most likely to open and click-through.
While many studies differ in outcomes, finally you’ll have to discover what works for the viewers. However, there are countless research done that give you a starting point.
This is what MailChimp has to say about optimum times:
The one matter the many studies had in common was weekends would be the worst possible time to send mails. Making weekdays your very best bet to ship out this drool-worthy weekly newsletter.
But it’s important to be aware that these studies were done with somebody else’s email list — none.
Thus, use this information as a starting point only and experimentation by sending emails on different days, and at different times.
6. Use a branded email address
If you would like to land directly on your subscriber’s junk pile — then stick using a Gmail, Hotmail, or Yahoo account.
Employing a domain email address shows you are a professional who probably has something of value to say. But, in addition, it will keep you from the junk filter.
Because let’s face it: if you are not showing up in their inboxes, your open rate will be 0%.
It’s possible to use something like Google G-Suite, where you get your own domain email for $5/US monthly.
As an alternative, you can go through your web host. Depending on your internet host, you’ll probably end up with a free domain email, not need to pay an additional penny. Although, for security reasons, it’s suggested that you use a different company to register your own domain .
This will help tremendously with your deliverability rate. It is not foolproof — but it gives you a leg up on your competition if they don’t have their own branded domain email.
7. Up your deliverability rate
Over 20 percent of mails do not make it into their subscriber’s inboxes.
Let that sink in for a moment. That’s 20 people from every 100 who aren’t getting your emails because of delivery problems.
Making this the most crucial step in improving your open prices.
How can you raise your deliverability speed?
- Ask your readers to”whitelist” you or add you to their email contacts
- Use a dual opt-in (most email providers have this automatically)
- use the re-engagement campaigns and also get rid of anybody who isn’t opening emails
8. Consistency is key
If you would like to avoid allowing your email list go rancid, being consistent is crucial.
Your subscribers will grow to anticipate your mails on certain days, and even at particular occasions.
These are the men and women that will eat up your articles, freebies, and paid goods or solutions.
You don’t wish to leave them hanging.
The more you appear in their inboxes (within reason, of course), the more likely they will realize your name or logo . And needless to say, the more inclined they’ll open your own emails.
However, should you end up dropping off the surface of the planet for a period of time — do not give up. Jump back on this bandwagon and start emailing your listing again.
They’re all individual, they will understand. And if they don’t — they’re not meant to be on your list anyhow. It will only make room for the men and women who are.
9. Beat the spam filters
Certain words activate spam blockers with any email service provider. Making it a high priority to get to understand these words, and figuring out the way to outsmart them.
Words that will land you in junk folders without a doubt:
- Cancel at any time
- Click here
- This isn’t spam (like come on, really?)
- Excellent offer
- Purchase now
- Special promotion
If your subscribers aren’t given an opportunity to start your emails — you will have a very low open rate.
Something you see often is business owners asking their new subscribers to”whitelist” them. Sure, not everybody will do it — but it’ll make a difference for people who do!
Pay attention to the words that set off a red flag if you’re organizing your subject lines and trailer text. Some are guaranteed to land you at the spam folder, or Gmail’s”promotions” tab — while some aren’t too bad.
That is exactly what the promotions tab in a Gmail account would look like:
You can suggest to your readers they whitelist you by adding you to their contacts.
Do so by clicking in an email and clicking this button:
Then it will say a bunch of items, and you’ll want to get them to click `’ Add XYZ for a contact list”.
There are countless other reasons why you are in your subscriber’s spam folder. However, in the event that you can beat the spam filters, then you’ll be well on your way to improving your open rates drastically.
10. Don’t overdo the number of emails you send
It’s no secret your email list needs to be nurtured in order to flourish.
But with that comes equilibrium.
As we mentioned, it is crucial to be consistent so that your subscribers do not overlook you. Nevertheless, it’s equally paramount not to overwhelm or frighten them with innumerable emails.
We all have overflowing inboxes. So if you’re popping up daily, they may stop opening your emails.
And if they do open your mails — it’ll be to scroll right down to that dreaded unsubscribe button.
At a HubSpot study, 78% of individuals unsubscribed since the mails were too frequent.
Find the right balance for your viewers.
This may change based on your niche. But generally, once or twice a week does the trick.
There may be a segment of your audience that wishes to receive more frequent email updates from you.
If that’s true, you could section your listing by email frequency at the point of sign up using a checkbox. Or you can brand your’daily’ newsletter in a way that separates it from your normal newsletter — then offer it via distinct kinds, landing pages etc.. You might also add calls to action at the base of your regular emails.
You could exhibit opt-in forms for your’daily’ newsletter in your own blog, after somebody has subscribed. You can use the’SmartLinks’ attribute in the Thrive Leads WordPress plugin — this will let you display a new set of kinds or CTA’s to those who’ve subscribed.
11. Re-send your emails
We are all living busy, busy lives.
Sometimes when a subscriber doesn’t start an email, it is not from a lack of attention.
At times it’s due to their inbox is bursting at the seams and they have not gotten to it yet.
Maybe it landed in their spam folder the first time.
You may be worried that this is an intrusive method. But, I can assure you, it is used by plenty of specialist entrepreneurs and big companies.
Like the re-engagement campaigns, you will likely have a few unsubscribes. Again, that will be a excellent way to weed out individuals who should not have been in your email list, to begin with.
But for those who actually did not find the first email — they’ll be glad you sent it again. Along with also your open rate will skyrocket.
The best practice for re-sending mails would be to modify the topic line, but keep the content in the email the same.
You can add a sentence at the start of the email, saying something like:”I discovered this, and I didn’t want you to miss out!” Or you may leave it exactly the same, but for the subject line.
12. Ace your preview text
We have talked in depth about the vital importance of a stellar subject line. But what about that sentence which appears in your inbox after the subject line?
Depending on the length of your topic line, you may just have a few words for your preview text.
However, if your subject line is short and importantly, you are going to end up with almost a complete sentence of”trailer text”.
Here is how emails look in Gmail (or via G-Suite) with the subject line and preview text:
Get the most out of this distance.
Anything that outlines your own email in an intriguing manner would be perfect. Always work to pull your subscribers in with this small amount of preview text.
You can get creative, except to get a topnotch first impression — follow exactly the very same rules as you want subject lines.
Try to spark curiosity, mystery, and catch their attention with something that’s directly connected to the topic line.
Wrapping it up
There’s always going to be those people that are freebie-hunters and couldn’t care less about your content along with your enterprise.
The great news? You do not need those people on your email list anyway! They’re not going to open your emails, become raving fans, devour your articles, or ultimately, buy from you.
So in a way — it is a boon.
Increasing your email open rates doesn’t need to be a challenging task.
Should you integrate these tiny tweaks in your email marketing campaign you’ll see huge changes.
Alee King is a material crafter in Blogging Wizard and an independent author for hire. She works together with B2B & B2C businesses to create compelling content that attracts and converts. When she’s not writing and downing copious quantities of coffee, she is chasing her rambunctious 4-year-old around.
Want to increase your blog 425% quicker?
Newsletter subscribers get FREE access to 15+ guides, templates & checklists to hasten your blog’s growth.
Get Our Subscriber-Only Content & Blogging Tips Newsletter
Enter your email address below to begin:
Includes Email Updates. Unsubscribe Anytime.
Contains Email Updates. Unsubscribe Anytime.