Easy Methods To Using Social Listening To Find High-Quality Guest Blogging Opportunities

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How To Use Social Listening To Find High Quality Guest Blogging Opportunities

If you have been about the blogging block, then you know that guest post is among the tried-and-true ways to market your site.

That’s why we’ve written so much on subjects like guest blogging plan and crafting great guest article pitches. And it is why you get bombarded with all those email requests from people asking to guest post on your site (in case you haven’t yet — it is coming shortly — trust me! ).

But not all guest article opportunities are created equal. And if you’re going to take some time to write a quality guest article for someone else’s site, you would like it to be on a website where it’s going to capture the attention it deserves.

Locating those guest post opportunities isn’t always easy. I am sure — each niche has popular blogs which are no-brainers to target.

But that prevalence is still a double-edged sword, and it’s not always possible to snag a guest post spot there.

So what if you could find guest post opportunities that are still succulent…but fly just a little bit more below the radar?

In today’s article, I’m going to explain to you how you can use a tool called Awario to pull quality, attainable guest post opportunities from the 13 billion web pages that Awario monitors each and every day.

How Awario can help you sniff out guest blog opportunities

Awario is a social media and web listening instrument. That’s a fancy method of saying that it monitors the Internet (nicely, ~13 billion web pages on the Internet) for mentions of particular keywords and assembles them all in an easy-to-use dashboard.

Unlike a Number of Other programs, it monitors 7 Unique resources , including sites and blogs:

  • Twitter
  • Facebook
  • Google+
  • YouTube
  • Reddit
  • News/Blogs
  • Sites (this one isn’t super useful for discovering guest posts, although )

There are a ton of different applications for this type of instrument, and I will discuss them later on in this informative article. But first, I wish to focus on how this operation helps you locate guest post chances.

In Adam’s post on building a guest blogging strategy, his very first tip is to”bring about websites that aren’t a waste of the time”. Those are sites that, in part:

  • Have an engaged audience
  • Can drive visitors due to their popularity

Because Awario appears at so many different sources, it makes it possible for you to turn up those types of sites using large, engaged audiences that you may not be able to find in the event that you just looked at something such as a site’s backlinks.

Going hands-on with an actual example

To show you the way you will find guest article opportunities with Awario, I set up a sample alert for Digital Nomad. If you’re not familiar, a fundamental requirement for being an electronic nomad is that you start a site about being a digital nomad (bonus points for writing about coworking distances in Chiang Mai! ).

Okay — that’s tongue in cheek. However, there are a lot of blogs about digital nomad’ing. Therefore, if you wanted to start your own such blog, below are some examples of how you could find guest article opportunities with Awario.

Just to be clear, though, the tactics which you’ll discover are topic-agnostic. So you can use them no matter what niche your blog is in.

A quick tour of the Awario interface

When you sign into Awario, you’ll notice a dash that looks like this:

1 Awario Dashboard

This dashboard contains a summary of your different Alerts. An alert is a topic (based on key words ) that you want Awario to monitor. For this example, I set up an alert to the term”electronic nomad”.

You’d want to use whichever keywords align most closely with the kinds of sites you want to guest article on.

To create an alarm, you click the Plus icon:

2 Click Plus Icon

To make a very simple alert, you may just enter your key words and reach Go. Job done!

But you can also use the More choices link to get extra alternatives:

3 Use More Options

Those additional options let you:

  • Just find mentions of a Particular URL
  • Exclude posts with certain keywords
  • Only pull alerts from certain languages, states, or sources

4 Additional Options

And if you want to get even more creative with your alert, you can use the option all the way in the base to Switch to Boolean search.

Boolean search is slightly bit more complex to install since it requires you to utilize Awario’s search operators. However, the advantage is that you are able to mix-and-match operators such as…

…to create really fine-tuned alarms that perfectly match the chances you’re looking for:

4.1 Enter Query

As soon as you’ve established your alert, you’ll need to wait a couple of days while Awario assembles mentions. Awario works fast — but you will still want at least a couple of days of data to be sure you can find quality opportunities.

As soon as your alert has any info, here’s how you can utilize Awario to drill-down into the information and pull out guest article chances.

Find top influencers with pre-built reports

Awario comes with three built-in reports. Let’s look at the very first one — Mention Statistics. This report lays out the most active users/sites for your awake keyword:

5 Mention Statistics

At this time, you might be saying –“Colin, that is a list of social networking accounts. You can’t guest post on those!”

Yeah… you’re right. But here is the thing:

  • Individuals with enormous social networking followings often have a website that you can guest post on.
  • These amounts are instant proof the blog already has an engaged audience.

Let’s look at just two examples from this report.

You can see that Digital Nomad Girls both cites the term”electronic nomad” a lot and also has a Large social reach:

6 Digital Nomad

If you click through to their profile, then you’ll notice that Digital Nomad Girls does indeed have a website:

7 Click Through Website

And there is your guest post prospect!

Let’s look at another one:

If you check out the influencers on YouTube, you’ll see Chris the Freelancer sitting there with 52,000 readers :

8 Chris Freelancer Subscribers

After you click through to Chris’ YouTube profile, you will find that he also has a blog about being a digital nomad:

9 YouTube Profile

And there you go — a different top quality guest article chance where you know the site has a engaged after.

Moving deeper into the reports

The Mention Statistics report is a fantastic high-level look. But if you click on some of those Display more hyperlinks, you can dig deeper into the influencer report.

For example, if you dig into the Influencers account for Twitter, then you can quickly see several additional guest post chances right away:

10 Influencers report For Twitter

All three that I researched would be strong guest articles with a guaranteed engaged audience.

Using the real-time alerts to go much deeper!

If you would like to get really profound , you can dig into the real time alarms monitoring. The pre-built reports apply some filtering to give you only the best opportunities. Nevertheless, the real-time alerts interface shows you everything that’s going on for this particular keyword.

You’ll have to filter through a great deal of general chatter, but it is still possible to find quality guest blog opportunities here.

To Be Able to make this helpful, though, you are going to need to Comprehend the port:

11 Understand The Interface

  • [1] — that lets you choose which networks to comprise. By way of instance, you could just include Twitter results. Or you might choose to incorporate each and every network.
  • [two ] — that lets you sort, filter, and look for the outcomes. It’s critical that you use these choices to cut the sounds.

Ok — so We Would like to use those options to find individuals who have:

  • Engaged followings
  • Sites we can guest article on

The most crucial action you should take is to use the Filters to decide on a minimum reach. This removes all the low-engagement articles:

12 Use Filters For Reach

At this time, you can navigate through the high-engagement articles. And…there’s a great one:

13 Browse High Engagement Posts

This is an intriguing one because Droplr is really a document sharing tool…maybe not the standard place you would go to look for a digital nomad guest article opportunity. But this Tweet shows that:

  • Droplr is willing to discuss digital nomad topics in their blog (and probably has an audience that is interested in digital nomadism, if they’re writing about it)
  • Droplr has solid potential engagement based on the Tweet’s reach

And that’s a great combo for a possible guest article that you’d likely never find via Google!

You found a site – now here’s how Awario can help you nail the pitch

Ok, so the examples above can assist you in finding guest article opportunities for your own blog. But once you find those opportunities, you need to pitch your guest article nevertheless, right?

So how do you write your pitch? Well, if you have read our specialist roundup on writing pitches, you understand that the quality of your pitch subject is a huge variable (each one of our respondents said it).

However, how do you ensure that your topic is the perfect match for your target blog?

Again, Awario can help here. By simply setting up an alert to your target website in Awario, you are able to see not simply what articles that they publish, but that pieces of content get the maximum engagement.

Here’s why that is valuable:

If you see a certain post of theirs went gangbusters on social media, it is possible to:

  • Pitch a subject that is based on something you know worked
  • Contain your study on your pitch for even more personalization (“Hey, I noticed that article XYZ really resonated with your readers on social media…”)

Remember — to create an alert for a specific website in Awario, you just need to dig into these More Options when you create a new alert:

14 More Options New Alert

Awario review: This tool can do a lot more than finding guest post opportunities

Up until today, I could have given you the impression that Awario is largely a tool for finding guest post opportunities.

That is actually not what it’s right prescribed for, however. I discovered a neat, off-label use for it. But its principal job is social websites listening and influencer research.

Real-time monitoring of societal media and websites

Because Awario brings mentions for your key word in real-time, you can use it to track and interact with your audience, or just keep track of what your competitors are doing.

I didn’t show you this in the guest post segment — but each one of these cites that Awario finds comprises buttons to let you interact directly without leaving the Awario interface:

15 Real Time Monitoring

Awario’s reports also incorporate opinion analysis so that you can go past what people are saying and tell how they are saying it. By Way of Example, you could see that the electronic nomad alert comes with a fairly even mix of negative and positive mentions:

16 Sentiment Analysis

Now, that may not be super useful for a generic keyword. But if you are monitoring a key word that’s directly related to a brand, it is pretty valuable to know whether or not many individuals are happy, right?

Easy influencer study

If you’re engaging in more conventional influencer marketing, many of the exact tools you saw from the tutorial section above can still benefit you.

For example, the main Influencers report allows you immediately get a look at the most influential individuals for your target key word, for example, different options to sort how they’re presented (I recommend sorting by Mentions, otherwise Awario might develop a high-traffic account that only mentioned your key word a couple times):

17 Easy Influencer Research

And you can use exactly the same guest blogging strategy into the real time alert stream by setting a minimum reach level to only find powerful accounts.

Competitive analysis to see how you stack up

1 report that I haven’t touched so much is the Alert Comparison report. This report is not super helpful for finding guest article chances, but it’s very good for competitive analysis.

As you’d expect from the title, it permits you to compare multiple different alerts against one another.

So in the event that you install, say, 1 alert for your brand and yet another to the competitor’s brand, you can immediately see how they compare.

18 Competitive Analysis

At the top, you get a fundamental reach/mentions comparison:

But as you scroll down, you get into a more interesting kinds of comparisons.

For example, you could compare influencers for both different alarms:

19 Two Different Alerts

One way that you could utilize this document is to find the gap between:

  • Influencers who mention your brand a lot
  • Influencers who mention your competitor a lot

If it’s possible to convert some of the people who are only mentioning your competitor, that’s a huge win!

Stay organized with custom folders

In the end, if you have to utilize Awario for different projects, Awario makes it simple to stay organized thanks for the custom folders system.

You can quickly spin up new Jobs :

20 Spin Up New Projects

Then, you can switch between various projects with just a few clicks, which helps to keep your dashboard relevant and uncluttered.

Awario pricing: What will all this cost you?

Awario provides three different programs based on what you need. If you’re a solo blogger, then you’re likely going to fit best on the lowest tier Starter program.

This program costs $29 per month (billed monthly) or $290 per year (billed annually). It lets you set up 3 alerts and comprises:

  • 30,000 new mentions a month
  • 3,000 stored mentions for each alert

In case you need more energy, both higher tier programs are as follows:

  • Guru — $89 yearly for 10 alerts, 100,000 new mentions per month, and 10,000 saved mentions per awake
  • Enterprise — $299 monthly for 50 alerts, 500,000 new mentions per month, and 50,000 stored mentions per alert

Final thoughts on Awario

Since Awario monitors so many different kinds of content, it’s a surprisingly multi-purpose tool.

Sure — both principal uses are for social media monitoring and influencer research. However, as I showed you in the tutorial, then you can even get creative and utilize Awario to turn up other helpful information — such as under-the-radar guest post opportunities at sites with participated social followings.

Therefore, if you’re searching for something which may enable you to track social websites and a great deal longer , play with Awario and find out how you enjoy it.

Awario supplies a complimentary 14-day trial of this Starter program . So if you’re intrigued by what it offers, you are able to play with around 3 alerts and 30,000 mentions without paying a thing.

To get started, click below to head to Awario:

Colin Newcomer is a freelance writer for hire with a history in SEO and affiliate advertising. He helps customers develop their web visibility by writing primarily about electronic marketing, WordPress, and B2B subjects.

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About the Author: Steve West